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Building Public Support for Anti-Corruption Efforts
Elaine Byrne et al.
Source of the information:
The World Bank
This paper provides a practical overview of how an agency may work with the media to win the support of the public in the fight against corruption. The practical guide was developed to respond to the anti-corruption community’s need for tools to address the challenges of working with the media and mobilizing public support in the fight against corruption
The report is composed of seven parts, focusing on why anti-corruption agencies should take media seriously, as well as how the media communicates and what effects they have on the public; understanding public opinion as a powerful tool in promoting an agency’s efforts and changing norms about corruption; the difficulties of communicating about actual vs. perceived corruption; how corruption indexes may be used and to what effect, how to tell the story of the fight against corruption so that the media and the public will support the anti-corruption agency’s work practical advice for building coalitions with the media and civil society in fighting corruption, and finally, a toolkit for anti-corruption agencies on how to approach communication challenges and working with the media; a road map for designing a communication strategy; and an overview of stages in building a coalition.